Shokher Shelai is not just a business but a manifestation of my love for crocheting. It all began when I started making collars for children’s clothes and sharing my creations with friends and family. Their encouragement led me to explore the world of crocheting further and share my creations with a wider audience.

I started selling my crocheted collars at local markets and received a heartwarming response. Encouraged by the initial success, I decided to transform my passion into a full-fledged business. Creating a Facebook page for Shokher Shelai and sharing pictures and stories behind each creation became my way of expanding the reach.

The entrepreneurial journey presented its challenges, but I remained steadfast in my belief and passion. Participating in the #SheMeansBusiness program by Meta was a turning point. It provided me with resources and training to enhance my online presence and optimize my business operations. The program’s guidance helped me refine marketing strategies and leverage social media platforms.

Thanks to the support from the #SheMeansBusiness program, Shokher Shelai flourished. Today, I’m proud to employ around 20 talented individuals who share my passion for crocheting. Together, we create unique handmade accessories that bring joy and style to people’s lives.

Shokher Shelai is a testament to determination, creativity, and the entrepreneurial spirit. I’m immensely grateful to Meta, LightCastle Partners, BWCCI, and a2i for believing in women entrepreneurs and empowering us with the tools to succeed. It represents the possibilities that unfold when one follows their passion and embraces the entrepreneurial spirit.